Blog writing is an important part of your marketing and advertising strategy. It’s a great way to share updates about your company news, latest products and services you provide. Think about how many times you’ve clicked on an article with a headline from Facebook, BuzzFeed, LinkedIn and more. It’s no secret people are searching for relevant content online that interests them.
Having a good topic that answers the reader’s question, provides information, solves a problem or fills a need is a great place to start. Think about the types of questions and concerns your customer’s raise on a daily basis. Most likely, you can collect ideas for blog topics that can serve as a resource on your website. You can also gather answers for a Frequently Asked Questions page on your website. The timeliness of writing a blog is also very important. Keep in mind the seasons, holidays, events, and local news. Once you gain traction on publishing a blog, readers will keep coming back to see what’s new. It also helps to show you are keeping up with current trends and staying connected with your online community.