Generally, we think of traffic as a negative concept but when discussing traffic in terms of the internet, it’s a necessity. Once you’ve built and launched your website, what is the next step? Generate website traffic that will increase sales. Marketing and advertising your website is equally as important as the website design and build.

It’s important to budget for costs associated with marketing and advertising your website. Below are a few traffic building concepts that you might want to consider:

SEO (Search Engine Optimization)

PPC (Pay-per Click) on search engines such as Google & Yahoo

Press Releases

Landing Pages

Affiliate Links / Link Building

E-Mail Marketing & List Subscription

Internet Marketing – Banners Ads, Pop-Ups, Selling Ad Space On Your Website, Videos

Another traffic building technique is to create a blog. The length of the blog can be between 100-250 words. If you incorporate repeat keywords into your blog the search engine technology is likely to crawl through your site and index it. This will help your website show up when users type in keyword phrases relevant to your industry. Be sure to ask your web designer to name your URL pages appropriately, as well as your post titles and category names.

Ask about these traffic generating techniques when building your website. Some website companies offer incentives to help market your website once it’s launched online. Vision 2 Market recommends incorporating your website marketing and advertising strategy into your annual marketing plans.