03 Jul Business Ideas To Stay Connected With Customers
Business ideas help entrepreneurs flourish and get through uncertainties in the marketplace. There are many business ideas to stay connected to past clients and prospects. There is no doubt digital marketing and advertising works. However, reaching out to past customers and appealing emotionally to new customers is key. Especially, during times of economic challenges.
Be More Than A One & Done Business Owner
Many business ideas come from things we already know but do not do. Owners attest to servicing existing customers and being in the moment. Past customers are an asset to your business. Reach out to them post sale. Not just after an immediate purchase or service but within a few months. SMS also known as text message marketing is a quick and simple way to reach customers. While email marketing is still relevant, SMS marketing has open rates reaching 98%. Quick messages like short videos are effective. The idea is to keep messaging straight to the point. Ask how you can be helpful. Show concern about how products you sold are performing for a customer. Obtain feedback about services and products to make necessary improvements. Direct mail and email marketing are still effective when headlines, graphic designs, and copywriting are done with creativity and professionalism. The key is to execute your business ideas.
Business Ideas To Create Longevity
Maintain touchpoint with customers. A simple phone call or text message at the right time can go a long way. Business ideas do not always have to be innovative.
Pay attention to the life cycle of products. Most people tend to replace the products they buy overtime. If you are keeping track of purchase dates and statistics about product life cycles, you can keep a calendar to contact customers. Some business ideas are about getting back to basics. It’s also a great idea to keep customer notes. Every family achieves certain milestones or celebrations. When you acknowledge a person’s special event or achievement, it creates a bond. Life is busy and it takes a lot of work to remember important customer details especially, with so much happening in the world. When you own a business and have family responsibilities it can be challenging to remember lots of information. Take notes on each customer and set reminders to reach out.
Capitalize on New Technology
Capitalize on new technology to retain and generate new customers. The use of Artificial Intelligence (AI), QR codes, Digital Wallets and more can improve ways of doing business. Produce AI content quickly to keep customers engaged with your business. QR codes on marketing collateral materials, vehicles, websites and more provide easy ways for customers to access your company information. Digital wallets like Apple & Google Pay, Venmo, and Zelle make it easy for customers to pay up. The idea is to offer multiple ways of payment making it easy for customers to check out or purchase products and services from you.
Authentic Advertising Appeals To Customers
Business ideas are at a premium no matter what the economy is doing. Business owners are always seeking new ideas. If you are a business owner, it’s most likely in your nature to be innovative. While innovation is key to keep your business going, authentic advertising goes a long way. There is a lot of skepticism out there on the internet. People question the validity of videos, posts, and website content. One way to overcome the question of realism is to create authentic videos, social media posts, and present case studies from actual customers. Going live on social media or using unedited videos is more authentic than using commercialized advertising. It’s appealing to customers because they can relate to you in real time. Features like Facebook, Instagram, YouTube and TikTok Live are great for appealing to large audiences in real time. Podcasts are a great example of authentic advertising based on candid conversations.
The number one reason businesses do not use live stream is fear. Fear of negative content going viral and or public speaking mistakes. Overcome these fears by creating a safe space at the office. Share what you do to solve customer challenges. You are good at what you do. Otherwise, you wouldn’t be in business very long. Read your customer reviews and keep lists of what customers frequently ask about. Whatever customers mention in reviews are your strong points. Don’t be afraid to present them on a larger scale. Gather customer questions and create a forum to answer broad-based, real concerns.
Share Business Ideas With Fellow Owners
Ask other business owners what they are doing. Share business ideas with each other. Don’t forget to reach out to other business owners on a consistent basis. See how other companies are doing and engage in conversation. Running a business is so demanding one can forget what’s happening behind your own four walls. Research the competition on a regular basis. Talk to the competition and neighboring businesses. We all have more in common than we think. Lastly, test out new technology for yourself. Artificial Intelligence is changing search. AI is a topic worth discussing at business networking groups. Everyone is getting their feet wet! We are hoping you do the same this summer literally and physically! Happy 4th!
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