Mobile Marketing Is Crucial To Future Business Success

26 Dec Mobile Marketing Is Crucial To Future Business Success

Mobile marketing provides customers with real-time information when they are searching on their smartphone or tablet device. It’s not enough to have a mobile responsive website. Initiating mobile marketing strategies to connect with your customers in 2016 will be crucial to your business success.

Here are a few types of mobile marketing ideas you may want to implement in 2016:

• Short Message Service (SMS) marketing
• App-based marketing
• In-game mobile marketing
• Mobile web marketing
• QR codes (Quick Response Code)

Mobile Marketing – SMS Marketing

SMS marketing can be very effective in connecting with your existing customers. SMS marketing allows you to text message a promotional offer to your existing customers. You may be collecting your client’s email addresses already but are you keeping a database to store their mobile phone numbers? You might want to collect both email addresses and mobile numbers if you’re not doing so. You can develop a schedule to alternate your email marketing and text messaging efforts to keep customers at top of mind.

Mobile Marketing – App-Based Marketing

App-based marketing continues to grow at a rapid pace. However, eighty percent of Apps downloaded from the App Store are not used as presented at a recent Google Ad Agency meeting. There is still a huge opportunity to create Apps with features and benefits that can be useful to your customers. Have you considered advertising on mobile apps that offer games? In-game mobile marketing is also gaining momentum. The online gaming market has exploded over the past ten years according to statista.com.

The major search engines such as Google, Yahoo and Bing offer mobile web marketing in the form of mobile ads that retrofit to smartphones. There are opportunities to advertise on desktop, mobile and tablet devices. Mobile web marketing ads can be directed towards your customers based on gender, location and more.

Think about the type of browsers and social media channels your customers use. For example, a lot of business owners use the Bing browser that comes standard with most Dell computers. If business owners are your target audience, you might consider running mobile ads on the search engine Bing. Google gets thirty percent more traffic than the other search engines but mobile web marketing on Bing and Yahoo can be effective as well.

Mobile Marketing – QR Codes

You can incorporate a QR code (Quick Response Code) which is a matrix barcode with scanning capabilities so customers can read more about your company or take advantage of special offers from their smartphone. QR codes were first designed for the automotive industry in Japan over twenty years ago. The use of QR codes are seen more often in the U.S. on van wraps, shop windows, print advertisements, posters and more. It may be a technology that will be used more since the number of people using smartphones is on the rise.

It’s true you might not be able to participate in every type of mobile marketing or social media platform for that matter. However, the idea is to remain open about using various mobile marketing strategies that can potentially grow your business. Get into the habit of asking your customers what types of advertising they respond to and the social media platforms they use. It’s a really simple way for you to obtain data that can help market and advertise your business.

Mobile marketing will continue to grow. It’s just a matter of how quickly we implement mobile marketing strategies in 2016! Looks like we adapted to mobile response websites last year with a little nudge from Google. Here’s to continued success in mobile marketing next year! Happy New Year to all the hardworking entrepreneurs out there!