31 Oct 5 Online Advertising Factors to Consider for Your Business
There are many online advertising factors to consider when participating in Search Engine Marketing. If you are boosting Facebook ads or paying for pay-per-click ads on Google, consider these five online advertising factors:
1. Add Facebook pixels on your website to measure and maximize your advertising results
2. Show your website visitors targeted ads by including global site tag code on your website
3. Connect your social media ads to a landing page or website page to track leads
4. Fine tune your online advertising graphics to look best on mobile
5. Create strategic online advertising campaigns according to season, events, holidays and more
Most major online advertising platforms will provide you with email notifications or suggestions to help you promote your business. This information can be beneficial if you are just starting to advertise your business online. Are you randomly boosting Facebook posts or starting ads on Google using incentive coupons for the first time? It’s a significant first step if you are taking the initiative to advertise your company online. What most business owners start to realize is that search engines and social media platforms update very often. Maybe you are not familiar with Facebook pixels or global site tags on Google yet.
It’s truly a full-time job to keep up with the ever-changing online advertising opportunities available today. You may not be maximizing your capabilities or reach by just doing the basics when prompted by adverting platforms. In fact, you could be losing money by not planning accordingly or incorporating various tools into your website. At the very least, work with a website development company or website designer to help you with the technical stuff you may not understand. Marketing experts and website developers can work on your behalf to make sure you are using the latest social media and search engine tools to increase your online exposure.
Keeping Track of How Your Online Advertising Performs
You can preview how ads will look on all devices before you begin an advertising campaign. Is someone from your organization keeping track of which ads are performing the best? Tweaking and creating multiple ads is a great way to test the effectiveness of your online advertisements. Most business owners don’t have the time or skills to design lots of ads. It may be difficult to gauge how well your ads are performing online. Low-cost advertising or instant ads you can start for free with minimal or no advertising assistance are tempting to business owners. A marketing company or advertising agency will have graphic designers on staff to create whatever you need quickly. Consider your company branding and particular clientele in mind when advertising online. The best marketing companies will share what might work for your company based on experience with other clients.
Don’t underestimate the use of a landing page or website page that can be specifically designed to capture leads from a specific promotion. Vision 2 Market creates landing pages and designs website pages to help you obtain and track leads better. As we approach the holiday season, it’s one of the best times to begin an advertising campaign. The trick is to reach customers before they start decorating their homes and buying gifts for the holidays.
Mobile Responsive Online Advertising
Think about some of the five online advertising factors and advanced advertising tools and options available to your business. Seek out the right advertising and marketing professionals for assistance and remember we live in a mobile-first world. More online lead conversions are happening everyday on mobile devices. Make sure your website design functions well on mobile phones and start integrating social media and search engine marketing code to enhance your advertising performance. Contact Vision 2 Market to learn more.