15 Sep Digital Marketing Challenges Growing Towards 2026
Digital marketing challenges are growing with so many messages coming from various advertising mediums like social media, pop-up ads, blogs, TV, radio, podcasts, Google Maps, paid or sponsored ads on major search engines and more. It’s becoming harder for entrepreneurs to handle the challenges of digital marketing and advertising into 2026.
Traditional Advertising To Digital Marketing Era
Traditional forms of advertising made marketing messages and advertising campaigns easier to manage. Develop a marketing message, ad strategy, create graphics and choose your spot. Let your ads run and monitor results. Print advertising worked similarly. Sure, you still need creativity, good business or marketing strategy, sense and skills. However, the amount of information was not so saturated like it is now. Business owners can overcome digital marketing challenges with a good understanding of how its evolved to present.
Digital Marketing Challenges Evolve
Advertising is still coordinated together. However, there are a ton more platforms and apps to consider. Bring in new business from the best advertising mediums based on your target audience and demographics. The last 15 years of the advertising and marketing world could not be any different. Especially, since social media channels, content creation, marketing automation software, robotics and artificial intelligence are growing. Today, there are so many tools and formats for advertising. How can you overcome digital marketing challenges? Your marketing message must be strong. Your company graphic designs must be stronger. It’s essential your marketing message connects with your target audience in a real way. Authenticity is key in a world where we question AI and the validity of emails, phone calls, texts, graphics, and videos online everyday. Nothing is more important than connecting with your customers on an authentic level. Real time messaging is crucial to success rather than posting online when you have a few minutes to spare. Boosting random ads is not a strategy nor is using AI for everything. Consider advertising strategy with a mix of digital marketing, artificial intelligence, and unique print opportunities based on your customer segment.
Company Ownership & Culture Shine Through
Overcome digital marketing challenges by integrating content based on real feedback from clients. Use case studies of actual shared customer experiences. When people can relate to your content, they are more likely to connect with you. Do your social media pages show the people behind your company? Does your company culture shine through? Are your social media and website design pages lacking personality? Vision 2 Market suggests using real images of staff interacting with you, as well as featuring your actual products and services. At the very least, show photos of staff with a bio. Social media pages using photos and videos of staff, success stories, customer testimonials, positive reviews, and relatable content have a higher engagement. Online analytics indicate people love seeing multiple photos on social media, quick videos, in addition to reading articles with problem solving content.
It’s not enough to deliver your ads using a mix of traditional and digital advertising. Various channels require different digital marketing messages while maintaining brand consistency. For example, the age of users on Facebook are different than Instagram. Why wouldn’t you create different messages that appeal to a younger audience on Instagram? Not to mention ad sizes are completely different based on the type of videos you post and the device someone is using. While artificial intelligence helps with these tasks, a marketing professional at your organization keeps AI and the customer experience working together.
Craft Your Marketing Message
It takes professional marketing and advertising assistance to stay on top of digital advertising changes. Communication, marketing, and advertising strategies are paramount to any successful company. Digital marketing challenges are hard to overcome if you do not have an in-house advertising staff or a graphic design department. Not to mention the tracking of results. It’s truly a full-time job. Being a business owner is already more than a full-time job. Creating an effective digital marketing message and multiple size display ads is another level of expertise. AI is playing a big role is automatically developing ads but remember to craft your message by what’s happening in a specific geographic area and by the age of the audience. While an older audience may appreciate a phone call or Facebook post, younger audiences prefer a text message or videos on TikTok. Reddit is also popular for social news and checking frequently asked questions. The more positive mentions your business has online the better.
Maximize Marketing Automation Software
Vision 2 Market finds business owners able to initiate many digital marketing and advertising tasks themselves. Canva and Adobe software make it easier to create new content. While Sales Force Marketing Cloud, Marketo, HubSpot, Pardot and more make marketing automation efforts and tracking more manageable. Entrepreneurs focus on getting ads up and running but most don’t have time to analyze results. Most companies opt to use advertising management software and content management systems (CMS). The systems are great but who is using the platforms is even more important. Do these systems speak to one another?
Tackle digital marketing challenges by creating systems that speak to one another. Integrate advertising software so you can stay in touch with customers. When you are finished working with a customer, schedule a survey. If you have received a great survey, send an automated link for a review. A few months down the road, send an email blast with a family and friends’ referral that can be shared on social media. People have not stopped asking for recommendations on social media. Furthermore, text message marketing is a great way to stay connected with customers.
Junk Mail Reduction In Postal Mailbox
Mailboxes have thinned out and email marketing has ramped up. However, don’t omit print advertising possibilities. Thin mailboxes are an opportunity to create unique direct mail pieces and brochures. Maximize print advertising, AI, and digital marketing efforts like QR codes together for best results. Schedule dedicated time to achieve your marketing, advertising and business goals. While long term planning is relevant, Vision 2 Market sees a return on investment and social media return on engagement for customers with monthly or quarterly planning and investments at a minimum. Since social media platforms and search engine algorithms change often, and AI is still evolving short term plannings reaps rewards. Call Vision 2 Market at 631-848-0121 to discuss your current or 2026 marketing and advertising plans.
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