15 Oct Small Business Social Media Success Stories
Small business social media success stories happen when you have a strategy, stay consistent, connect and share. Ah, only if small business owners had more time right! Many small business owners are not interested in wearing a social media hat. However, these success stories just might inspire you to get more involved with social media platforms such as Facebook and LinkedIn. They might even spark an idea or strategy worth implementing on your own.
Small Business Social Media Success Story Unfolds
I work with a client who owns a home store. One of the strategies we use on Facebook and LinkedIn is to connect with local independent realtors. My client has a personal Facebook page only to connect with other business people. A realtor connected to the home store on Facebook announced she sold a new home. She posted a picture of the happy couple in front of their new home. Wow, what timing to come across this information in my news feed! It allowed me to draft her a message of congratulations for selling a new home. I was also able to let the realtor know about some in-store sales she could pass along to the new homeowners.
As a result of sending the local realtor a Facebook message she was reminded to refer the home store. My client also called the realtor personally to follow up. It had been a long time since they both connected prior to this Facebook exchange. The realtor was able to provide a resource to her customers so they could decorate their new home at a savings. My client received a new lead! It was a win-win small business social media success story!
What Did We Do To Create A Small Business Social Media Success Story?
1 – We had a strategy to use Facebook to connect with independent realtors
2- We stayed consistent in being active on Facebook
3- We connected with the realtor by sending her a personal message
4- We shared sales and promotions with a person of influence with the potential to refer business
I have a lot of small business social media success stories. I thought this one was kind of funny. My hair dresser just recently connected with me on LinkedIn. She knows what I do and we’ve had a lot of discussions about business. It dawned on me that another hair dresser tried to connect with me on LinkedIn not that long ago. Coincidence? Nah, I am pretty sure their strategy was to find women that worked really hard and had no time to style their hair. Haha, yes! I am going to call my hairdresser when I am done writing this blog!
In all seriousness, my hair dresser saw some of my work on social media and she started endorsing me on LinkedIn. That was really nice of her but what else did she achieve? She reminded me it was time for a haircut! I am making an appointment today so that means her social media strategy worked on me! I could have waited longer to call for a haircut but my hair dresser’s endorsements on LinkedIn reminded me to call sooner.
I am also going to call my friend so we can get our haircuts together. My hair dresser is about to make two sales! I did endorse my hairdresser on LinkedIn as well! She is responsible for helping me look as though I am not up all hours of the night blogging, drafting social media posts, sending out email blasts and designing mobile responsive websites!
I hope you have fun with developing small business social media strategies for your business! There really is so much you can do! Most of all, try to be consistent with your small business social media efforts. If you are too busy, find the right person to help you connect with existing and new online prospects. Don’t get discouraged if you don’t see instant results. It takes most small businesses about 12 months to see a significant return on their investment. Develop a small business social media strategy, stick with it, connect and share!
Looking to advertise more on Facebook? Here are some advertising tips in anticipation of the holiday season. Best of luck!