The Best Marketing Ideas Involve Movement

best marketing ideas fall 2020

The Best Marketing Ideas Involve Movement

Marketing ideas involve movement. Yes, I am saying that during a pandemic.  Movement of the body, mind and marketing plans are all good things to focus on now. Are you sharing the fluidity of your business plans with customers?

I can’t pretend to know what it’s like to live through the second wave of a pandemic. However, the reality is we are all going to experience it together. Some of the best way’s businesses have been able to adapt during this time involved movement. Movement in the form of adaptation, revitalization, execution and connection. 

Customer Thoughts Spark Marketing Ideas

If you own a business you have most likely, adapted to new ways of servicing customers. You altered how you do business in general. In some cases, you might have needed to revitalize your social media and digital marketing strategies. This is where the movement part comes into play. As business owners, we must move according to the pulse and thoughts of a consumer. Are you paying attention to online conversations, and speaking with existing customers on a regular basis? If not, it will almost be impossible to implement the best marketing ideas for your business. Don’t go into a bubble. 

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Maybe take this time and check in with your customers. Ask them how they are doing. Keep your connections strong. Ask how they feel about the current state of affairs and how it has impacted their life. Ask how they feel about spending and if they have made any future or contingency plans. They will appreciate the conversation. Especially, since so many of us lack the kind of personal interactions we had before. In addition, you may think of some solutions on how you can better serve clients or anticipate their needs. Adjusting your social media messaging and digital marketing strategy according to your findings makes good sense. 

covid-19 website button

It’s possible you updated your website to reflect Covid-19 best practices. That’s a great start but as we get further along in the pandemic, new challenges may arise. Additionally, the cold weather in the Northeast could make the second wave even more of a challenge. Many of us tend to hibernate a bit more in the winter or maybe you were used to planning an annual getaway. Take this time to think about how your services could be helpful to people during this time. If you have already transitioned to virtual services and selling at home, think of ways you could better connect with customers. 

New Solutions Emerge From Unsettling Times

Consider short videos, Facebook live, and schedule online meetings. For example, if you are an interior designer, invite homeowners to sign up for a course on how to design a home office, kitchen, bathroom etc. Maybe you own a real estate company. Consider a spotlight on specific locations where people are relocating at this time. Perhaps you offer skin care services like facials. It might be a good idea to offer consultations on skin care. Clients could purchase the products you recommend from your website or Facebook Shops. There are many solutions you could come up with during this time. Some of the best marketing ideas develop during the most difficult times. 

While your business may be doing well at this time, be mindful. Others are not in the same situation. It never hurts to think about succession plans. If you have a business that’s already doing well, that’s great. It doesn’t mean you should stop moving. Consider how your business could be impacted in the immediate future. Do you have plans in place to attract new customers? If so, have you changed your messaging, content, and communication to reflect the current time and sentiment of customers? There is always something we can do to keep our businesses moving in the right direction. 

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Don’t be afraid to speak truth in your marketing and advertising campaigns. People respond to messaging that’s timely, relevant, authentic and humorous. Use your voice online through effective writing, video, conferencing, and more.  Get moving and change things up as necessary. Walk more, read more, engage more and finally, be ready and confident about executing new marketing ideas and adverting plans.

Catherine Flores
cflores@avision2market.com

Catherine Flores is the Owner of Vision 2 Market, LLC established in Huntington, New York since 2006. Catherine holds a Bachelor of Science degree in business. She graduated Magna Cum Laude from Adelphi University in Garden City, New York. You'll find her exploring the outdoors, loving life with family, and mixing up organic eats in the kitchen when she's not collaborating with clients in Long Island and Greater Boston.

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