It's necessary to think beyond just website design and development. Once you build a great website, you have to protect the content from potential crashes, spammers and hackers. Many businesses get so engrossed in website design and development that they forget all about the security aspects....
Mobile-friendly websites provide a better user experience to customers. When was the last time you searched for products or services from your mobile device? Did you notice some websites retrofit to mobile devices while others do not? Chances are you've done a mobile search for...
Social Media return on engagement (ROE) is a key term every business should be focused on today. A lot of us have been paying special attention to keywords and phrases for a long time. ROE is one we can't afford to miss. I've been talking...
Search Engine Marketing simply put is paying to participate in online ads. Search Engine Marketing is a great way to drive traffic to your website, landing page or App. Search Engine Marketing is often referred to as online advertising or pay-per-click (PPC) advertising. There are many paid...
It's a new world when it comes to small business marketing and advertising. I recently received a call from a small business owner new to search engine optimization and social media. These calls are always great for potential new business. Beyond that, it's always an...
Website design services have been advertised on television recently starting at a dollar a month. During the Grammy & Oscars shows, I saw ads for website design services numerous times. My first thought was website design starting at a dollar! "Really?", said like the anchor...
Advertising during major televised events like the Super Bowl can be advantageous even for small businesses. The Super Bowl is synonymous with parties, rivalry, football pools, fun and million dollar ads. An advertisement during the Super Bowl is simply not tangible for most small business...
Dedicated advertising and marketing support may be the missing ingredient. I believe this statement wholeheartedly, but not just because I am a marketing professional. It's still early in the year and I've been talking to a lot of business owners in various industries. The common theme...
Many business owners are asked a lot of questions about their area of expertise on a daily basis. I can certainly relate to this being in the marketing and advertising field where things change so often. I always try to be very gracious and generous...
Chances are your small business has been extremely busy taking holiday orders or you've been enjoying the holidays leaving you with little or no time to consider any 2015 marketing strategies! It’s important to set aside time to make some marketing and advertising goals to maintain your business growth....
